Our thanks to Charlie Butts and OneNewsNow for their coverage of our Dump General Mills campaign -- now with well over 20,000 signatures!

The National Organization for Marriage (NOM) has formally launched a boycott of General Mills for its opposition to Minnesota's Marriage Protection Amendment.

Voters in The North Star State will have a chance in November to vote on a proposed constitutional amendment that would bar anything other than traditional marriage. Jonathan Baker, a spokesman for NOM, explains why the boycott of General Mills has become necessary.

... "We started DumpGeneralMills.com, working on the website," Baker details. "It is live now, and it gives folks a chance to come together with other like-minded individuals and tell General Mills that we don't appreciate their stance."

The website also provides a list of all of the products General Mills puts on the market. NOM hopes to help shoppers decide whether they will continue to purchase them.