Dear Marriage Supporter,

Welcome! Thank you so much for taking the DumpGeneralMills.com pledge. You and more than 23,000 other Americans are standing up to General Mills and letting them know we think they should be selling cereal—not pushing gay marriage! Your help in sending this important message is greatly appreciated!

I'm Jonathan Baker, head of the National Organization for Marriage's Corporate Fairness Project. We launched the DumpGeneralMills.com campaign so that you, as an individual consumer, could join thousands of your fellow marriage supporters in telling General Mills to back off from their assault on marriage. Individually we may not have much influence; but together we can make our support for marriage heard.

With your permission, I'd like to share with you the latest developments in this campaign, recent news items and stories from people like you who are making their voices heard. (You can opt out of these news updates anytime you like—simply go to the bottom of any of our emails and click unsubscribe.)

Supporting and defending marriage is a joint effort: we cannot do this alone. We need your help to spread the word to your friends, family, and community. Toward this end, we will include in each newsletter one idea of an easy action that you can take to spread the word of the DumpGeneralMills.com protest.

Let me share with you part of the story of one DumpGeneralMills.com supporter who has joined her fellow citizens in protesting outside General Mills' corporate headquarters. Her full letter was published in the Minnesota Star Tribune.

Recently, I was one of the many protesters outside the General Mills corporate offices and spoke to the company's vice president of communications. I asked why a company like his would ever come out with a statement against the marriage amendment. His response was that the issue had been thought about for some time. My view is that when the media asked the company to state its position on this issue quite often, then monthly, then weekly, the company succumbed to the pressure and made this uninformed statement.

...So many people in this democracy believe in the strong foundation of a marriage between a man and a woman; it is incomprehensible that a large company that markets many of its products to children would choose this position.

A company should be interested in a good product and sales. It can make all the cereals and products it wants, but if there are no buyers, it will fail. General Mills, please choose mother, father, children in the future.

What you can do to help:

Tell your spouse, your children, or your best friend about how General Mills is opposing traditional marriage, and encourage them to join you in signing the DumpGeneralMills.com pledge.

Thank you so much again for caring about God's vision of marriage! We look forward to your continuing help in our work to support marriage and hold public corporations accountable for their assault on the family.