Does Starbucks Understand Diversity? News


Dump Starbucks Newsletter

Welcome to the News!

On your way to work, you roll into a local coffee shop to grab coffee for your co-workers. When you get to work, one of them notices that this week you didn't buy Starbucks coffee and asks why. You share with them about the campaign and that you believe that children have a right to a mother and a father and the co-worker responds, "Hey, all they are trying to do is support diversity."

Diversity is an unassailable corporate buzzword. What do you say?

What is Diversity?

According to the Merriam-Webster dictionary, diversity is, "the condition of having or being composed of differing elements," or, "an instance of being composed of differing elements or qualities."

Diversity, by definition, requires differences to be present. Within Starbucks there are at least two groups of employees. Those who support marriage as the union of one man and one woman, and those who support redefining marriage to include two people of the same sex. Supporting workplace diversity cannot be about choosing just one side.

Frank Turek said it best in his interview with the Marriage Anti-Defamation Alliance.

I am open to working with people of all sexual orientations or political views. In fact, that is what inclusion and diversity should be about. That, despite the fact that you inevitably might disagree with people over certain political, moral, or social issues, you will work together with them in a very cordial and professional manner. That's what inclusion and diversity should be. It's not that way anymore. You know what it is now? "If you do not agree with my narrow political view that same sex marriage must be put into law you are a bigot, you're a homophobe, and you need to be fired." That's where we are right now, and the reason for that is that Christians are silent.

So what do you say? Diversity requires that we accept that others will feel and believe differently and do not reject them for those differences. Instead we work toward our business goals together in a workplace appropriate fashion. Starbucks has failed to support diversity by choosing sides in the marriage debate.

Two things you can do this week:

As I write this we have just passed the 40,000 signature mark on the pledge! And as Brian mentioned this morning, we want to reach at least 50,000 signatures before we launch our next round of advertising to expand

  1. Please forward this email on to five people who you believe support marriage as the union of one man and one woman. Just say, "Hey, I thought you might be interested in hearing about this. Check it out and let me know what you think." Help us reach 50,000 signatures!

  2. Help us keep up the pressure on Starbucks through their social media platforms. Log on to the Starbucks Facebook page and leave a message or give them a tweet @Starbucks and ask them,

    Why have you disrespected the views of millions of customers and thousands of employees by endorsing same-sex marriage and fighting to destroy the federal Defense of Marriage Act? Visit to make your voice heard.

With over 30 million Starbucks followers on Facebook and 2.5 million followers on Twitter your message can alert thousands of people to Starbucks' support for same-sex marriage.

What happens when "diversity" runs amok?

You get situations like this in Great Britain where a blogger was charged by the Advertising Standards Authority with "homophobic" and "offensive" advertising for publishing the ad below on his blog. in the news! has named Starbucks as a Cultural Polluter—highlighting their stance in support of same-sex marriage as one particular reason for the cultural polluter rating.

Have a great week!

The National Organization for Marriage Education Fund is a 501(c)(3) organization, gifts to which are deductible as charitable contributions for Federal income tax purposes.