Category Archives: Dump Starbucks

Voting With Our Wallets

Did you know that Starbucks was recently reported to be perceived as the most LGBT-friendly brand in the U.S.? JCPenney, Target, Apple and Amazon round out the top five.

If you've been following the national marriage battle over the past 18 months this should come as no surprise. Starbucks has said that gay ‘marriage’ is one of its corporate values. Amazon founder Jeff Bezos, who recently purchased the Washington Post, gave hundreds of thousands of dollars of his own money to redefine marriage in Washington State. Target and JC Penny both support gay ‘marriage’ and the homosexual lifestyle in general, as does Apple.

In the same survey, it was reported that 75% of LGBT respondents said they were actively boycotting Chick-fil-A.

We only vote at a ballot box once a year at most. But we vote with our wallets every day. That’s why NOM maintains its Corporate Fairness Project - which includes the Dump Starbucks, Dump General Mills, and Thank Chick-fil-A initiatives – to inform you of what companies are taking active stands in the marriage battle, and where your money is best spent in defense of this sacred institution.

Dump Starbucks

Safe World for Women: "Starbucks to Cut Maternity Benefits for UK Workers"

Starbucks supports redefining marriage but not new mothers:

The new contractual terms being circulated to staff across 750 stores [in the UK] include the removal of cash incentives for becoming manager or partner of the year in favour of the award of a plaque and the removal of a bonus scheme for women returning after they have had a baby because "it is not considered a valued benefit".

A worker who claimed he was told to sign the new contract last week or leave, told the Guardian colleagues were "really upset" at the changes and said it appeared relatively low-paid staff were being forced to help bear the cost of the company's potentially increased tax bill.

"It's really convenient for them to say we're going to pay more taxes, when they're going to save money with us, the staff," said the coffee shop worker on condition of anonymity. "It's convenient saying we'll pay more because they're going to save more – and the perfect excuse for them is to say to staff 'We're going to pay more taxes, so…'." -- Safe World for Women

We are less than 1,300 away from reaching 50,000 who have signed our pro-family DumpStarbucks pledge. Please sign today if you have not already!


Starbucks Telling Investors One Thing, UK Tax Agency Another

According to this Reuters news report, Starbucks is talking out of both sides of its mouth when comes to taxes, just like they want to have it both ways when it comes to being pro-gay marriage here in the United States and taking "no position" on the issue internationally:

Starbucks' coffee menu famously baffles some people. In Britain, it's their accounts that are confusing. Starbucks has been telling investors the business was profitable, even as it consistently reported losses.

This apparent contradiction arises from tax avoidance, and sheds light on perfectly legal tactics used by multinationals the world over. Starbucks stands out because it has told investors one thing and the taxman another.

The Seattle-based group, with a market capitalization of $40 billion, is the second-largest restaurant or cafe chain globally after McDonald's. Accounts filed by its UK subsidiary show that since it opened in the UK in 1998 the company has racked up over 3 billion pounds ($4.8 billion) in coffee sales, and opened 735 outlets but paid only 8.6 million pounds in income taxes, largely due because the taxman disallowed some deductions.

You can join over 48,000 people around the world who have chosen to Dump Starbucks over its support for same-sex marriage.

The National Organization for Marriage Announces Success of Starbucks Protest

Contact: Elizabeth Ray or Jen Campbell (703-683-5004)

"Starbucks supported same-sex marriage, saw their support from Republicans dwindle, missed sales projections, and watched the company lose $4.4 billion overnight and over $10 billion from their 2012 high." —Brian Brown, NOM president—

National Organization for Marriage

Washington, D.C.—Today, the National Organization for Marriage (NOM) announced that their protest of Starbucks is achieving results. "Starbucks supported same-sex marriage, saw their support from Republicans dwindle, missed sales projections, and watched the company lose $4.4 billion overnight and over $10 billion from their 2012 high," said Brian Brown, NOM's president. "While executives of publicly traded companies have had a wonderful time claiming that not supporting same-sex marriage hurts their employee recruitment and retention efforts, we now have a case study in how alienating millions of customers can directly affect the bottom line of a public company and damage shareholder value."

On Wednesday, March, 21, 2012, Starbucks Chairman and CEO told shareholder Thomas Strobhar, in response to Strobhar's question of whether or not the corporate decision to endorse a controversial social matter was prudent, that Starbucks was going to measure this situation by whether it was in any way dilutive to shareholder value, and that to date it had not damaged their business and that the decision was in the best interest of the entire company. Over $10 billion dollars in shareholder value later it is no wonder that Starbucks turned down same-sex marriage advocates who initially sponsored a Starbucks Appreciation Day and responds to customer inquiries about their corporate position on same-sex marriage with a statement that Starbucks has never donated any actual money to same-sex marriage advocates in Washington State where they endorsed same-sex marriage.

"True success in this protest effort will not be achieved until Starbucks steps back from the debate over the meaning of marriage. The fact is that Starbucks has alienated millions of customers worldwide, has seen their sales fall behind even their own conservative estimates, and has watched their stock value drop as investors and shareholders have gotten cold feet. This should give pause to any publicly traded company that is looking to advocate against the traditional definition of marriage," continued Brown. "Stock prices and sales are subject to a myriad of factors, but business leaders and voters would do well to consider the experience of Starbucks, and the millions of people who voted in support of traditional marriage at Chick-Fil-A on August 1st with their pocketbooks, when they are being told by gay marriage proponents that support of same-sex marriage will be good for their bottom line and the business community in general."


To schedule an interview with Brian Brown, President of the National Organization for Marriage, please contact Elizabeth Ray (x130), [email protected], or Jen Campbell (x145), [email protected], at 703-683-5004.

Paid for by The National Organization for Marriage, Brian Brown, president. 2029 K Street NW, Suite 300 Washington, DC 20006, not authorized by any candidate or candidate's committee. New § 68A.405(1)(f) & (h).

To learn more about DumpStarbucks, visit News: Can Same-Sex Marriage Sink a Multi-National Icon?

Dump Starbucks

Welcome to the News!

Chick-fil-A Appreciation Day saw millions of people patronizing Chick-fil-A in support of Dan Cathy's freedom of speech and his standing up for traditional marriage. It was a major victory for the cause of marriage, because it helped to dispel the myth that same-sex marriage is inevitable, and also because it helped supporters of traditional marriage realize that we do not stand alone—regardless of how the main stream media may portray the situation.

In response to this victory for marriage, same-sex marriage advocates planned "National Kiss-In Day"" at Chick-fil-A. The results were predictable enough: It failed miserably.

Failing to learn from their mistake, same-sex marriage advocates promptly tried again, scheduling "National Starbucks Appreciation Day"" for Tuesday, August 7, 2012. But before this day even occurred, it was renamed as "National Marriage Appreciation Day""—because (and here is where it gets really interesting), Starbucks contacted the organizers and asked that they include other companies!

This is from the National Marriage Equality Day Facebook page: "This expansion of focus is the result of the direct encouragement of Starbucks Corporate Headquarters who wanted other equality-minded companies and organizations to share in the appreciation.""

Now, I don't know about you, but this does not sound like a company that wants to publicize its relationship with the same-sex marriage movement. To me, this sounds like a company that is on the ropes and fears a public relations nightmare. Let's be charitable and assume that the U.S. public is split 50-50 on marriage. (Really, I think support for traditional marriage is a good bit higher, but let's use the 50-50 number for argument's sake.) Even assuming this overestimated level of support for same-sex marriage, who would want a movement that treats a priest like this to be trumpeting their brand as a national ally?


Do you think Starbucks would want to tell every social conservative in the United States about supporting something that they don't, particularly after the company's reputation has already taken a hit amongst Republicans and the company has missed its own sales forecasts?

So, Starbucks continues to pull back from their support for same-sex marriage, telling the Christian Post that "Starbucks as a company has not contributed to any cause supporting same-sex marriage in Washington State and has no plans to." To be certain, Starbucks has not retracted their corporate position in support of same-sex marriage; but now it is clear that they aren't jumping at the opportunity to publicize and take action in connection with their new policy, either.

What you can do this week:

Are you active in local Republican party politics? Do you join other conservatives in TEA party meetings? Consider sharing an informational flyer with them at your next meeting. If you are not active in these circles, consider stapling the flyer on a community bulletin board around town or at your church. Be sure to follow all local rules when posting a flyer on a public bulletin board, but please do help us get the word out however you can!

Have a great week!

The Starbucks Appreciation Day That Wasn't

An Los Angeles Times blog notes that the planned counter-protest to the wildly successful Chick-fil-A Appreciation Day started-off weak:

Gay marriage activists had a vision: Tuesday would be their clarion call for consumers to reject Chick-fil-A and its president’s comments against same-sex unions, instead crowding into Starbucks and other more sympathetic companies.

Though its still early in the day, National Marriage Equality Day – originally known as National Starbucks Appreciation Day before organizers broadened the scope – seems to be getting a mostly mild start.

A Facebook profile created for the event by Equally Wed, a lesbian and gay wedding magazine, shows more than 34,000 people signed up to attend. But a photo page populated by submissions from supportive consumers had fewer than 20 images just before noon on the East Coast.

... Compare that with Chick-fil-A  Appreciation Day last week, which was launched by former presidential candidate Mike Huckabee. The event, inspired by comments from Chick-fil-A President Dan Cathy backing the “biblical definition of the family unit," created traffic jams, out-the-door lines and record sales for the chicken chain. More than 670,000 people signed up on Facebook to attend.

A pro-SSM blogger in NYC had to admit by mid-day that the event wasn't going as planned, writing:

"...Either we've become too complacent about this issue or the event just wasn't organized and promoted with enough vehemence.

And now it seems like we may have lost this particular battle, especially since the haters cagily framed their actions as being pro-freedom-of-speech."

Today it appears the Starbucks Appreciation Day was a complete bust. This marks the second failed attempted to counter-protest the Chick-fil-A Appreciation Day last week (the first attempt was the failed Chick-fil-A "kiss-in"):

"The Chick-fil-A controversy has left the gay rights movement with the proverbial egg on its face. First it was the ill-fated national “kiss-in.” Then it was Tuesday’s “Starbucks Appreciation Day” – or rather, “National Marriage Equality Day.” Activists were asked to change the name by Starbucks’ execs who were worried about getting filleted in the Chick-fil-A-related melee.

Both counter protests were met with an unexpectedly tepid response from gay rights supporters in contrast to last Wednesday’s record-setting avalanche at Chick-fil-A Appreciation Day." -- William J. Kelley of the Washington Times

All of which is a good reason to continue keeping the pressure on Starbucks by helping us get to 50,000 pledges at Dump Starbucks! News: Starbucks Stock Dumps

Dump Starbucks

Welcome to the News!

Last week One News Now picked up on our stories of Starbuck’s faltering stock price and the growing divide in how liberals and conservatives view the coffee chain. This past week, Starbucks faltered again as they released disappointing financial results. What is bad enough to drop their stock by nearly 10% in a single day?

Lower than expected profits forecast for the fourth quarter of 2012; lower than expected net income; lower than expected sales growth across the globe...

Is this all the result of our efforts at Hardly. Has Starbucks damaged their brand by playing politics, and does that damage play a role in the company failing to meet their financial goals? Yes. Should a publically owned company be playing politics with marriage while in the midst of an economic slowdown, failing to meet analyst estimates, and trying to expand in global markets where people feel very strongly about marriage? No.

A few weeks ago on the Dump Starbucks Facebook page, we asked people to share how much they used to spend at Starbucks. Seven individuals shared estimates of how much they had spent. Those seven people reported spending over $8,200 a year at Starbucks – and that is a conservative estimate. Why is Starbucks throwing this revenue away? Because same-sex marriage is core to who they are as a coffee company?

Here is something fun and tasty for you to do this week!

Dan Cathy, CEO of Chick-fil-A, recently set off a firestorm when he spoke of his support for traditional marriage. Show your support of Dan Cathy and his family by going to your local Chick-fil-A on Wednesday, August 1, 2012 for Chick-fil-A Appreciation Day and sharing a chicken sandwich with your friends and neighbors.

If there is no Chick-fil-A near you where you can grab some hot waffle fries and let the Cathy family know you support them, do not worry. Simply go to and send them a message thanking them for showing courage, standing by their religious convictions, inspiring others, and doing so with love and grace. Not as tasty, but still a concrete way to support marriage and a brave family.

Have a great week! News: Conservatives Sour on Starbucks

Dump Starbucks

Welcome to the News!

In 32 states, voters have said—in no uncertain terms—that marriage is the union of one man and one woman. Not exactly news, but Starbucks is still catching up with this fact.

This past week Forbes Magazine picked up a survey done by BrandIndex on why conservatives have soured on Starbucks since the coffee giant announced its support for same-sex marriage this past January. The article specifically cites the campaign as a significant part of the equation: "The conservative group National Organization for Marriage launched a 'Dump Starbucks' campaign in response to the coffeehouse's decision. Perception after the statement consistently increased for Democrat consumers and decreased among Republicans."

BrandIndex issues a Buzzscore for each brand they measure. In January, Starbucks enjoyed a Buzzscore of 15.7 from liberals and 14.6 from conservatives. Since Starbucks' announcement of its corporate support for same-sex marriage, and the subsequent launch of our campaign, their support from liberals has increased to 19.3, while support from conservatives has dramatically decreased—to only 10.7, (and it appears to have dipped as low as about 7.5)!

Both of these figures are still positive: but take a look at the trend lines provided by BrandIndex;

The gap between liberals and conservatives on Starbucks has widened from 1.1 in January to 8.6 today, in large part due to the company's support for same-sex marriage. I don't know about you, but I would be pretty unhappy if this was how my "non-political" coffee company was being viewed by conservatives in the United States.

What you can do this week:

Forward this message to one friend via email or Facebook:

In January of 2012 Starbucks came out in support of same-sex marriage, saying that "[i]t is core to who we are and what we value as a company." I know that you share my belief that marriage is the union of one man and one woman so I thought I'd send you the address of where you can join me—and 45,000 others—in letting Starbucks know we do not believe this is the correct position for their company.

Thank you for your continued support.

Forbes Brand Index: Republicans Sour on Starbucks After SSM Endorsement

Forbes has a monthly Red/Blue series where they "investigate how consumer political affiliation relates to brand perception." Here's what they found about Starbucks:

Democrats and Republicans started the year with a marginally different perception of the brand: a Buzz score of 15.7 for blue and 14.6 for red. Fast forward to this week, and perception is at 19.3 for blue and 10.7 for red – both scores are positive, but there is a definite partisan divide. The perception is measured by YouGov BrandIndex’s Buzz score, which asks respondents: “Have you heard anything positive or negative about this brand?”

... we see partisanship at work in the coffee chain’s perception. Earlier in 2012, the brand led some right-wing consumers to go elsewhere for their daily cup of Joe after it supported a gay marriage bill. Joining fellow Northwest-based firms Microsoft and Nike, the company said in January that it was: “Proud to join other leading Northwest employers in support of Washington state legislation recognizing marriage equality for same-sex couples.” The conservative group National Organization for Marriage launched a “Dump Starbucks” campaign in response to the coffeehouse’s decision. Perception after the statement consistently increased for Democrat consumers and decreased among Republicans. News: Stock drops on Starbucks

Dump Starbucks

Welcome to the News!

On March 21, 2012, the date of the Starbucks annual meeting where I queried them on their corporate support for same-sex marriage, their stock closed at a price of $53.81. This past Friday their stock closed at $51.97.

This is down from a high of $61.67 that they reached in April of 2012.

It takes a little time to make an impact when your target company has over $11.5 billion in sales.

With over 750 million shares outstanding, this drop in stock price since their annual meeting equals a loss of almost $1.4 billion in shareholder value. This drop in value comes at a time when coffee prices, a major factor in Starbucks' business expenses, are dropping.

Starbucks stock could bounce back today, and without a doubt, at nearly $62 a share, it was overvalued and our protest was only part of the equation.

What the protest has done, and what you have helped us do as one of our supporters, is start to sway the conversation. There is no longer just one side of the marriage debate telling corporate leaders that "equality" requires that the corporation take the position that the nuclear family is no longer important. Or that "diversity" demands that companies tell those employees who believe that fathers and mothers are both vital to the upbringing of a child that they are ignorant bigots.

Dr. Brayden King, a professor in the Kellogg School of Management at Northwestern University, put it best in his 2009 article, How Protests Matter:

To say that protests don't matter because they don't immediately lead to drastic social reform or fail to have direct consequences in policymaking is taking a narrow view of what protestors are trying to do. Protests matter because they make issues part of the public agenda and consciousness.

Every article, every blog post, every Facebook comment, and every tweet, both positive and negative, helps to boost this effort.

What you can do this week:

Call or email your local Christian or Catholic radio station and tell their DJs and news staff about the effort.

Share with them what Starbucks has done and urge them to inform their audience about the pledge. (You might add a plug for the pledge as well!)

Thank you for all that you do and have a great week! News: Jitters and Bliss Coffee respects ALL customers

Dump Starbucks

Welcome to the News!

At you can enter your city or zip code and come up with local coffee shop alternatives to Starbucks. However, most of us do not purchase every cup of coffee while we are out around town. This week we are proud to roll out Jitters and Bliss Coffee as a provider of excellent coffee that can be brewed with a clean conscience any time you want at home, at the office or at your church.

With over 160 different types of coffee they have something for every taste. Do you want to purchase free trade, organic coffee? They have 20 options. Do you like flavored coffee? Try one of the 58 different types offered by Jitters and Bliss Coffee. Are you an espresso fan? They have 14 varieties. Need a decaf to settle you down in the evening? Jitters and Bliss has 19 different types with which to relax. All this and they’ll ship you whole beans or grind them for you in one of five different styles.

During the month of July Jitters and Bliss is offering a 5% discount to every customer who enters the promotional code "marriage". A small portion of each purchase made also goes to support the National Organization for Marriage as we work to educate people and corporations on the importance of marriage to our society.

What you can do this week:

Check out Jitters and Bliss Coffee! Jitters and Bliss came to us a few weeks back and said that they respect the views of all of their customers on marriage and that they would like to work with us to provide high-quality coffee to former Starbucks customers through their online store.

Let me be clear. Jitters and Bliss has not, as a corporation, taken a position in the debate over marriage. Just like every company, they have customers, employees, and vendors who hold personal views on what marriage ought to be. They are committed to honoring those views by maintaining a neutral corporate position on marriage.

Per a couple of former Starbucks employees—they also have great coffee!

Having worked at Starbucks for 7 years and my husband having been there for 13 years, we are a little picky about our coffee. I prefer being called a coffee connoisseur as opposed to coffee snob!

I have tried 10 brands since we started DumpStarbucks, but hadn’t found a satisfactory replacement until now. I received 3 bags of coffee from Jitters & Bliss yesterday. I have tried two of the coffees so far and they are delicious. The beans are beautiful. Oily and dark. Just yummy!

Not only is their coffee good but they are more reasonably priced than all the other coffees I have tried. I am sold!

Great coffee for a fair price from a company that respects the diverse views of all of their customers on marriage. Check out Jitters & Bliss Coffee!

Don't forget to enter the promotional code "marriage" to receive 5% off your order and support marriage!

Have a great week!

Dump General Mills Makes the Drudge Report!

The Drudge Report linked to this Washington Examiner article reporting on our campaign (which is now over 13,000 signers!):

The Washington-based National Organization for Marriage, created to fight gay marriage proposals, is betting that Betty Crocker would be on their side. Because on Tuesday, the activist group announced a boycott of General Mills, owners of the Betty Crocker brand, which this month announced its opposition to a ban on same-sex marriage in Minnesota, their headquarters.

"We value diversity. We value inclusion," the food producer said in a letter, making it one of the biggest corporate voices for same-sex marriage.

"In declaring a war on marriage, General Mills is declaring war on their own customers. Now, rather than seeing the flowing 'G' trademark as a symbol of General Mills, consumers across the world will equate that symbol with gay marriage," said Brian Brown, NOM's president.

The group set up a website,, for supporters who want to know which products to protest. News: Starbucks Doubles Down on Same-Sex Marriage

Dump Starbucks

Welcome to the News!

This week Starbucks doubled down on their support of same-sex marriage. Starbucks Australia released a statement echoing their parent company's previous statement that same-sex marriage is core to the brand. Even more interesting is that it appears Starbucks Australia is going to take their support beyond what their corporate parent has done.

"It is with this in mind that Starbucks Australia would like to publicly announce our proud support of marriage equality for all."

While I'm not exactly sure of the intent behind this statement, the obvious implication is that Starbucks Australia supports the ability of any person to marry anyone else, with no qualifiers. Lest anyone think we are taking this statement out of context, the full statement from the Starbucks Australia Facebook page is as follows:

Core to who we are and what we value as a company is our belief in equal treatment of our partners (employees) and our customers. It is with this in mind that Starbucks Australia would like to publicly announce our proud support of Marriage Equality for all. Many of our stores and partners are actively participating in events and activities aimed at changing local legislation—together we can make a difference.

Such a broad statement is easily misunderstood and tells us that Starbucks is better equipped to sell coffee than push a controversial moral issue. While I doubt they intended to support polygamous, incestuous, or underage relationships, it certainly appears they are trying to push the line.

They should stick to their coffee.

What you can do this week:

Get on your Facebook account and go to the Starbucks Facebook page. On the right hand side, just below the main bar at the top of the page, you should see a list of your own Facebook friends that "like" Starbucks. Look at the list and send your pro-marriage friends a private message along these lines:

I was checking out Starbucks the other day and saw that they have endorsed same-sex marriage. I know you are a big supporter of the family and thought I'd send you a link to the counter-campaign that I found, I signed on because I believe in marriage, and that big corporations should stay out of controversial moral issues that have nothing to do with their business.

Feel free to personalize the message as you see fit; the key is to let people know that Starbucks has endorsed same-sex marriage and to help them figure out a way they can join with tens of thousands of other people in speaking out.

Have a great week!

Starbucks Endorses SSM in Australia


The Australian arm of the Seattle-based coffee giant Starbucks on Tuesday endorsed gay marriage.

“Core to who we are and what we value as a company is our belief in equal treatment of our partners [employees] and our customers,” the company said in a statement.

“It is with this in mind that Starbucks Australia would like to publicly announce our proud support of marriage equality for all.”

“Many of our stores and partners are actively participating in events and activities aimed at changing local legislation – together we can make a difference.”

The endorsement comes after gay marriage opponent the National Organization for Marriage (NOM) launched a boycott against Starbucks over its support for a gay marriage law in Washington state. As of Wednesday, 44,329 people had pledged at the group's boycott site to “dump Starbucks.” -- OnTopMag

If you live in Australia or have friends who do -- now is the time to take the pledge at! News: SSM Support NOT Key to Business Success!

Dump Starbucks

Welcome to the News!

Is there a business case to support Starbucks' endorsement of same-sex marriage?

The numbers say no, but same-sex marriage advocates continue to say yes. Let's look at some hard facts.

Earlier this year, surveyed over 650 CEOs and gathered their opinions on which states were best for business. All of the top ten states they chose define marriage as the union of one man and one woman. According to a 2008 Pew Research Center study, seven of the top ten destination states for population migration had defined marriage as the union of one man and one woman in their state constitution. In 2011, Moody's Analytics forecasted the top ten states for job growth. Nine of the top ten states for projected growth had marriage amendments in their state constitutions.

These facts and figures do not prove that defining marriage as the union of one man and one woman causes economic success, but they do show that same-sex marriage is not a requirement for economic growth or corporate success, nor a sound component of an economic development plan.

What you can do this week:

Last week a committed supporter of marriage shared hundreds of our flyers at the Texas GOP convention. The thousands of delegates, alternates, and their families had the opportunity to read how Starbucks as a corporation is supporting a cause they find objectionable and learn what they can do about the situation. Please consider printing a few copies of the flyer and share them with family, friends, and at public events this summer.

Our protest continues to grow!

Christian Response Alerts has launched their own boycott against Starbucks and collected over 3,300 signatures of their own. Add that to the current total and we have over 47,000 individuals who have Dumped Starbucks!

Thank you for your support and have a great week!