NOM's Thomas Peters appeared on Register Radio last week and Tim Drake wrote up part of their conversation afterwards:

In the first half of Register Radio, Thomas Peters spoke about recent corporate efforts by corporations such as J.C. Penny's, Target, and Starbucks, to advocate for homosexuality and push for the redefinition of marriage.

"Over the last year or so, gay rights organizations have stepped up their efforts to get corporations involved," said Peters. "It's not the business of corporations to define marriage."

Peters drew attention to Starbuck's, which not only issued a public statement saying that redefining marriage is one of their "core values," but which has also filed an Amicus brief to try to get state laws protecting marriage between one man and one woman struck down.

...Asked why corporations are making these decisions, Peters said that "on the simplest level it's about money, but that the gay rights organizations are very mobilized, very wealthy, and very vocal. "Corporations are not passionately interested in the gay rights agenda. The challenge for Christians is to be as passionate about their belief that marriage is important."

In response to Starbuck's decision, Peters was involved in creating the DumpStarbucks.com boycott. 45,000 supporters have already signed the petition.

"We're sending the message that if you egregiously oppose marriage between one man and one woman and are going to use your profits and proceeds to redefine marriage, we will not support you," explained Peters. "The website also offers alternatives in your area where you can find coffee."