NOM's Jonathan Baker on General Mills Endorsing SSM: "Dumb PR Stunt"


The Christian Post:

The CEO of a major cereal company has expressed his opposition to the Minnesota marriage amendment at a business function centered on LGBT professionals. One traditional marriage supporter called the move a PR stunt.

General Mills CEO Ken Powell declared his opposition last week to the amendment that if approved by voters would be added to the constitution of the state where his company is headquartered. In response, Jonathan Baker, director of the Corporate Fairness Project at the National Organization for Marriage, told The Christian Post that General Mills' position was "one of the dumbest PR stunts I have ever seen."

"The proper business decision is to stay neutral so as to respect the diverse views of your employees, customers, communities in which you operate, and, for publicly traded companies, your shareholders," said Baker.

Learn more about our newly-announced Dump General Mills campaign right here.