NOM BLOG News: Starbucks Stock Dumps


Dump Starbucks

Welcome to the News!

Last week One News Now picked up on our stories of Starbuck’s faltering stock price and the growing divide in how liberals and conservatives view the coffee chain. This past week, Starbucks faltered again as they released disappointing financial results. What is bad enough to drop their stock by nearly 10% in a single day?

Lower than expected profits forecast for the fourth quarter of 2012; lower than expected net income; lower than expected sales growth across the globe...

Is this all the result of our efforts at Hardly. Has Starbucks damaged their brand by playing politics, and does that damage play a role in the company failing to meet their financial goals? Yes. Should a publically owned company be playing politics with marriage while in the midst of an economic slowdown, failing to meet analyst estimates, and trying to expand in global markets where people feel very strongly about marriage? No.

A few weeks ago on the Dump Starbucks Facebook page, we asked people to share how much they used to spend at Starbucks. Seven individuals shared estimates of how much they had spent. Those seven people reported spending over $8,200 a year at Starbucks – and that is a conservative estimate. Why is Starbucks throwing this revenue away? Because same-sex marriage is core to who they are as a coffee company?

Here is something fun and tasty for you to do this week!

Dan Cathy, CEO of Chick-fil-A, recently set off a firestorm when he spoke of his support for traditional marriage. Show your support of Dan Cathy and his family by going to your local Chick-fil-A on Wednesday, August 1, 2012 for Chick-fil-A Appreciation Day and sharing a chicken sandwich with your friends and neighbors.

If there is no Chick-fil-A near you where you can grab some hot waffle fries and let the Cathy family know you support them, do not worry. Simply go to and send them a message thanking them for showing courage, standing by their religious convictions, inspiring others, and doing so with love and grace. Not as tasty, but still a concrete way to support marriage and a brave family.

Have a great week!

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